Future-Proofing Your Mobile Pocketbook Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of credit cards, commitment cards, event tickets, promo codes and more. They're an important consumer interaction tool for brand names because they're an irreversible, easy-to-find, low-barrier method to attach and convert.
Unlike emails or social media sites advertisements, mobile wallet passes can be continuously updated with vibrant web content-- which customers desire and expect. For example, a seller can set up an automated project that sends mobile app development out day-to-day bargains to its mobile wallet pass holders for a limited period.
This kind of targeted messaging shows you appreciate your most devoted consumers while additionally driving even more purchase regularity-- an effective mix. It's an especially effective strategy for brands that want to drive customer loyalty without having an app.